Jaco van der Laak and Joyce, his spouse for over 50 years, are the Dutch owners of Fazenda São Jorge. They bought the 26-hectare plot of land at the end of 2008. After their retirement, they began step by step with the renovation of the farm. Actively at the farm for three months and back home in Holland does Jaco use his experience to organize, improve and promote a concept of farm-hospitality. The objective is to prove the economic value of a multidisciplinary farming concept for small farmers. This is costing money so far, but well-spent money. The effort to change things for the better is very satisfactory.